Social Media Optimization is using number of social media outlets/ platforms to generate publicity to increase the awareness of your business. Types of social media sites include Facebook, Twitter and Youtube etc. Its goal is to generate web traffic and increase awareness for your website.
It creates a buzz on the Internet about your products/services, which helps your company gain attention.
It influences readers to think that one of them have tried your product/service and is very happy about the results. This creates a very positive impression of your business online.